Double Eleven is over, and Double 12 is over, but it's okay, it's Double Dancing again soon. E-commerce is always celebrating the festival, but is the e-commerce shopping festival really a good business? At the end of the year, we might as well use Double 11 as a summary. Double 11 is still the same double 11. Tmall, the home platform, has a turnover of 498.2 billion yuan, and JD.com’s orders exceed 271.5 billion yuan. Pinduoduo and Suning.com are also achieving new levels. But this year, it seems that only the platform is carnival,
and the carnival that originally belonged to consumers has turned into more complaints because of the elongated time line and more complicated preferential rules. As a result, this year's Double Eleven Tmall's sales of RMB 498.2 billion were the fastest growing for Double Eleven in recent years, but the accompanying voices of doubt and complaints were also the most frequent in recent years. There is an example on the Internet: Suppose a product with a daily price of 1188, the event price during Double Eleven is 999, the text message service deposit of 60 doubles, the cross-store purchase of 300 is reduced by 40, the category coupon is over 300,
and the discount is 20. Share 3 friends and get 20 Yuan no threshold coupon, recharge 2000 to get 2100 shopping gold, 12% off 2 designated products, some discounts are universal, and some discounts cannot be superimposed. Excuse me, how to buy the cheapest? What is the final price? A festival that promotes shopping, it has become a large-scale math exam site. This is also why Double Eleven was on the hot search on Weibo. Under the complicated rules, Gao Jiesi had a problem with payment due to the preferential mechanism, and was also sent to a hot search by netizens # being mad at Gao Jiesi#.